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Digital Analytics Analyst
Location:
Chennai, Tamil Nadu
Description:
JOB DESCRIPTIONAn ASX100 business part that is owned by Australian universities, IDP is a pioneer in international educationservices. Our core business lines include student placement to Australia, US, UK, Canada and New Zealandinstitutions, English-language testing and training.We are on a mission to build the world's leading platform and connected community to guide students alongtheir journey to achieve their lifelong learning and career aspirations.As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities, andorganisations than any other. We also operate English language teaching schools in South East Asia.We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members basedaround the world understand that our services change lives – not only of our customers, but their widercommunities. IDP over its half a century’s business service provider has an enormous volume of data which is itscore IP. IDP operates in 33 countries for Student placement and in 60 countries for IELTS. Our websites have over100 million visitors a year and have the World’s most comprehensive course and institution search across 40+sites.By combining empathy and professional expertise with digital excellence, we create launch pads for ourcustomers to achieve global success.You’ll spend time on the following:The Data Analyst is responsible for elevating the marketing analytics practice to achieve a data-driven culturedata-driven culture by utilizing his/her intensive data mining skills. He/she will work on all marketing channels ofIDP - Web, events & others to support digital analytics initiatives to contribute to IDP’s conversion. The resourcewill be responsible for analyzing all types of data to identify areas of opportunities and delivering actionablerecommendations. He/she will have a strong background in web analytics implementation and data analysis andis able to bring data to life through storytelling and data visualization.- Bachelor’s Degree or equivalent experience and education- At least 3-4 years of experience in digital analytics / E2E data analysis- Hands on experience with Google analytics (GA 3/ GA4) and Google Tag Manager- Knowledge / Hands on of visualization tools viz. Power BI / Tableau- Intermediate SQL knowledge- Self-motivated, independent thinkerTake responsibility for OutcomesYou love technology, are continuously learning and extending your knowledge of best practice and the businessvalue of technology innovations.Here’s what we’re looking for:• Responsible for set-up and management of analytics logging and reporting across IDP websites andmobile apps.• Encourage a culture of tracking and conversion in the business by ensuring that all major initiatives aretracked, and lessons learned.• Partner with key stakeholders and digital marketing teams to implement and track analytics initiativesacross teams; serve as contact for analytics/tracking requests.• Assist in tag management services and user acceptance testing of site tags to maintain integrity acrossmultiple sources of data.• Performs assessments to align technology and reporting solutions with business initiatives.• Leverage data to gain insights into user behaviour / experience to drive our user experience, digital &content marketing strategies.• Conduct online surveys / research basis user behaviour trends and analyse responses to drive informeddata driven decisions.• Deliver the analytics strategy so we can have transparent ROI and understand attribution of paidmarketing efforts.• Build automated dashboards identifying key performance indicators for marketing that drive actionablebusiness decisions.• Support both structured and adhoc analysis to optimize the customer experience across all the channelsthat our customers can connect with IDP.• Identify optimization opportunities and continually bring forward ideas and insights.• Have good experience in A/B and multi-variate testing to understand the user behaviour.• Should hold the data sanctity coming into the Google Analytics and keep a tab on it daily.• Design and document analytics tracking specifications for various digital channels, including web, mobileapps, etc.WORKING AT IDPIDP Education’s ongoing success comes from our highly committed and caring employees around the globe. Weencourage teamwork in order to leverage our people's diverse talents and expertise through effectivecollaboration and cooperation throughout our business.We strive to provide a working environment where people are encouraged to excel, be creative, and seek newways to solve problems, take initiative, generate opportunities, and be accountable for their actions.We believe in developing dynamic, inclusive workplaces that encourage and celebrate cultural differences andviews, and provide opportunities for personal, professional and career development all around the world. Werespect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensureemployees enjoy a satisfying balance of work and personal life.
Company:
IDP Education
Posted:
October 9 2023 on JobScore
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More About this Listing: Digital Analytics Analyst
Digital Analytics Analyst is a Jobs Analyst Job at IDP Education located in Chennai TN. Find other listings like Digital Analytics Analyst by searching Oodle for Jobs Analyst Jobs.
Digital Analytics Analyst is a Jobs Analyst Job at IDP Education located in Chennai TN. Find other listings like Digital Analytics Analyst by searching Oodle for Jobs Analyst Jobs.