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Assistant General Manager - Marketing
Location:
Ahmedabad
Description:
Responsibilities: • Transforming traditional business operations / processes using digital means (including online Delivery models) to generate superior business outcomes w.r.t sales, customer relationships and brand value. • Collaborate with various functions to develop short- and medium-term strategies to drive sales and brand building. • Define a digital marketing agenda focusing on all digital initiatives, integrate then into the strategic plans of the marketing, ensure leadership buy in and adequate resource allocation. • Work closely with external agencies to design and successfully execute digital initiatives • Create customer engagement and segmentations strategies aimed at enabling more relevant personalized marketing offers/ messages / experiences. • Create a marketing calendar (annual, quarterly, monthly) and ensure its implementation across all lounges and kiosks. • Drive all marketing activities across different marketing channels like in-store and offline. • Collaborate with CDO to support online / social media marketing w.r.t consistency in planning and execution of marketing objectives for new stores. • Effective utilization of budget for ATL and BTL activities for all Lounges and Kiosks. • Monitor and optimize ROI driven campaigns regularly to meet revenue and budget goals for instore. • Ensure brand guidelines are adhered to across the communication channels, content and creatives. • Responsible for designing packaging of new products / change in existing products (via. external agencies). • Drive instore marketing activities and neighbourhood marketing via marketing team & operations. • Responsible for digital display content at lounges and kiosk. • Responsible for product specifications (design, colours, packaging, etc.) of in-store products, tea ware, etc. • Create customer engagement and segmentation strategies aimed at enabling more relevant, personalized marketing offers/ messages/ experiences basis analysis of customer data and sales trend. • Develop partnerships and monetize the growth of loyalty program. • Make recommendations leveraging a variety of tools and resources, including customer and agency partner insights and feedback, data and financial metrics, and cross-functional subject matter expertise. • Create and publish monthly MIS / insights basis the CRM and loyalty program data.
Industry:
Restaurant & Food Service
Posted:
December 19 2023 on iSmartRecruit
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Assistant General Manager - Marketing is a Restaurant & Food Service Jobs General Manager Job located in India. Find other listings like Assistant General Manager - Marketing by searching Oodle for Restaurant & Food Service Jobs General Manager Jobs.
Assistant General Manager - Marketing is a Restaurant & Food Service Jobs General Manager Job located in India. Find other listings like Assistant General Manager - Marketing by searching Oodle for Restaurant & Food Service Jobs General Manager Jobs.