This listing was posted on iSmartRecruit.
Lead Trade Marketing
Location:
Ahmedabad
Description:
Job Role: Contribute to the development of trade schemes at central & regional levels across geographies and products Review proposed schemes in terms of impact on growth, validate outcomes expected and propose scheme modifications as required in consultation with Head Sales Compute impact of schemes & promotions on pricing across product categories, channels & geographies to avoid potential arbitrage of infiltration across channels & geographies Analyse sales trends for providing growth analysis (top line & bottom line) and develop dashboards to be shared with sales & management teams or making decisions related to interventions to be driven in the field through central / regional trade spend budgets Generate consumer insights & manage research activities to provide accurate & timely market & competitor information for strategic & operational decisions Use channel-based shopper & customer marketing insights & provide trade understanding for marketing to make effective trade schemes & promotions Develop shopper / consumer marketing strategy for different categories and geographies based on market intelligence & consumer insights Manage budgets across channels & promotion activities & regularly undertake evaluation of various schemes & promotions Manage merchandising budgets & ensure production of merchandising material in line with shopper & customer marketing insights Consult with & update management for critical decisions, updates & inputs Groom successors for taking on critical roles in the team for the future Manage people development initiatives within the department / function to ensure a capable and motivated workforce Kunjal Koladiya
Industry:
Restaurant & Food Service
Posted:
February 27 on iSmartRecruit
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More About this Listing: Lead Trade Marketing
Lead Trade Marketing is a Advertising & Marketing Marketer Job located in India. Find other listings like Lead Trade Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Lead Trade Marketing is a Advertising & Marketing Marketer Job located in India. Find other listings like Lead Trade Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.