TalentXO
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Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and
Location:
Bangalore
Description:
Job Description :Role & Responsibilities :- Data Strategy Development : Develop and implement a comprehensive data strategy for Social Marketing, encompassing data collection, integration, governance, and utilization to support informed decision-making and drive Social Marketing effectiveness.- Analytics Infrastructure : Build and maintain robust analytics infrastructure, including data pipelines, dashboards, and reporting systems, to enable real-time monitoring, analysis, and optimization of Social Marketing performance metrics.- Data Analysis and Insights Generation : Conduct in-depth analysis of Social Marketing data to uncover actionable insights, trends, and opportunities, translating findings into strategic recommendations to optimize Social Marketing campaigns, customer segmentation, and targeting strategies.- Predictive Modeling and Forecasting : Develop and deploy advanced predictive modeling and forecasting techniques to anticipate market trends, customer behaviors, and campaign outcomes, enabling proactive decision-making and resource allocation.- Performance Measurement : Establish key performance indicators (KPIs) and performance measurement frameworks to track and evaluate the effectiveness of Social Marketing initiatives, campaigns, and channels, providing regular performance reports and insights to stakeholders.- Experimentation and Testing : Design and execute A/B tests, multivariate tests, and experimentation plans to optimize Social Marketing strategies, messaging, and tactics, leveraging data-driven experimentation methodologies to drive continuous improvement and innovation.- Cross-Functional Collaboration : Collaborate closely with cross-functional teams, including Social Marketing, sales, product development, and IT, to align analytics initiatives with business goals, share insights, and drive data-driven decision-making across the organization.- Capability Building and Training : Establish a Center of Excellence (COE) for Social Marketing analytics, providing training, guidance, and support to Social Marketing teams to enhance their analytical skills, capabilities, and adoption of analytics tools and methodologies.- Compliance and Data Privacy : Ensure compliance with data privacy regulations, industry standards, and ethical guidelines in all Social Marketing analytics activities, protecting customer data and maintaining trust and transparency in data practices.Ideal Candidate :- Masters or bachelor's degree in Marketing analytics, data science, statistics, or a related field.- 8 to 11 years of experience as Business Analyst- Strong programming/analytics skills are required.- Rigorous analytics, econometrics, and strong logical reasoning to effectively solve complex business problems- Ability to build strong relationship in a cross-functional environment.- Proficiency in SQL for data extraction and manipulation, as well as programming languages such as Python or R for statistical analysis and data visualization.- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.- Experience with data visualization tools such as Power BI, Tableau, or Looker, including proficiency in developing interactive dashboards and reports.- Familiarity with social media APIs, particularly Facebook Graph API, for accessing and analyzing user data and engagement metrics.- Experience in developing scripts and applications for data automation and integration, preferably using Python or similar languages.- Knowledge of automation tools and techniques within Power BI for report generation and distribution.- Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.- Detail-oriented mindset with a passion for data-driven decision-making and continuous improvement.- Ability to work independently as well as collaboratively in a fast-paced, agile environment.Perks, Benefits and Work Culture :Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India. (ref:hirist.tech)
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More About this Listing: Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and
Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and is a Jobs Business Analyst Job at Talentxo located in India. Find other listings like Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and by searching Oodle for Jobs Business Analyst Jobs.
Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and is a Jobs Business Analyst Job at Talentxo located in India. Find other listings like Lead Business Analyst - SQL/Python (8-11 yrs) Bangalore (Business Analysis and by searching Oodle for Jobs Business Analyst Jobs.