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Media Buyer
Description:
Campaign Strategy: Collaborate with the marketing team to define campaign goals, target audience, and budget allocation. Develop a comprehensive media buying strategy tailored to Meta and TikTok platforms. Stay updated with platform algorithm changes, ad formats, and best practices. Media Planning: Conduct audience research to identify the most relevant demographics and interests. Select the appropriate ad formats (e.g., image, video, carousel) based on campaign objectives. Determine the optimal ad placements and bidding strategies. Ad Creation and Optimization: Create compelling ad content that aligns with the brand and campaign objectives. A/B test ad variations to identify high-performing creatives. Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Budget Management: Manage ad budgets effectively to ensure optimal allocation of resources. Monitor spending to stay within budget constraints and adjust as needed. Performance Analysis: Analyze campaign performance data and generate regular reports. Identify key performance indicators (KPIs) and use data insights to make informed decisions. Provide recommendations for campaign adjustments based on data analysis. Create and manage reports using Google Looker Studio as the preferred reporting tool. Competitor Analysis: Keep track of competitor advertising strategies on Meta and TikTok. Identify opportunities to outperform competitors and differentiate campaigns. Compliance and Policies: Ensure that all advertising campaigns adhere to platform policies and guidelines. Stay informed about any changes in ad policies and implement necessary adjustments. Powered by JazzHR
Company:
Activate Talent
Posted:
February 1 on The Resumator
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More About this Listing: Media Buyer
Media Buyer is a Production Buyer Job at Activate Talent located in India. Find other listings like Media Buyer by searching Oodle for Production Buyer Jobs.
Media Buyer is a Production Buyer Job at Activate Talent located in India. Find other listings like Media Buyer by searching Oodle for Production Buyer Jobs.